Your website is your best salesperson. Don't let it sound booooooooring.
Teardwn transforms meh, so-so web copy into compelling copy. What the heck is compelling copy? Words that attract your ideal clients. Words that help you grow your business and outsmart the BIG GUYS.
Your website is your best salesperson. Don't let it sound booooooooring.
Teardwn transforms meh, so-so web copy into compelling copy. What the heck is compelling copy? Words that attract your ideal clients. Words that help you grow your business and outsmart the BIG GUYS.
Humans (not bots) are visiting your website. Want them to stay?

Should I stay or should I go? You've got 5 seconds.

5 seconds. That's the average time a visitor takes to form a first opinion of your website. That's the average time it takes for them to decide "should I stay or should I go". The sad truth? Most websites lose 80% (or more!) of their visitors in that time.

Moral: It's pretty damn stupid to do what everyone else does. But with persuasive copy, with copy that speaks to humans, you can keep them around WAY longer. That's why YOU need Teardwn.
You're a startup founder or indie maker or small business owner trying to build a real (profitable) business, not a hype machine. That's why we should work together.
Here's one thing we know about you: You've got vision
(*and big huevos, after all, you're an entrepreneur*).

But communicating that vision in simple and clear language….is easier said than done.

You get energy from creating, and reimagining things. You see opportunity where others see challenges, and reward where others see risk. But let's be totally honest here. You probably write code better than you write copy. Or maybe you're a numbers kind of guy. You're simply not that good with words.

The good news? I can help you clarify your message and write words built to grow your business while you sleep (that would be nice wouldn't it?).

Teardwn is a small solo copywriting agency owned and operated by myself, Miguel Ferreira. I've written copy for Pinch, Littlefund, HolaBrief, The Green Conspiracy, Sunday and a number of other bold and audacious indie startups and small businesses from all over the World. From USA to Hong-Kong to Australia.
Colorful thoughts & interesting stories on the art of creative thinking. Delivered to your inbox every Monday. I think you might enjoy reading my Nishi newsletter.
Want to work with me? Let's get things straight.
When you partner with me, my goal isn't to get paid. My goal isn't to write copy that makes you win awards. My goal is to write copy that gets you results. And do work that makes both of us uncomfortable until it's clear it's magical.

Magical because it makes you proud. Proud because now you finally have a website that talks to your audience in plain english. Proud because your website tells a story. Proud because your message is clear and provokes a meaningful conversation with your audience. Proud because your copy is so good, your readers can't ignore it.

So let's be real, because I don't want to waste your time. There are some clients I simply don't click with.

You shouldn't work with me if...

  • You're looking for a cheap copywriter (if that's the case, Upwork or Fiverr might be a better option).
  • You don't see the value in copywriting and don't understand it's a legal unfair competitive advantage you can take to run over your competition.
  • You think there's no difference between a content writer and a copywriter.
  • You think copywriting is just writing words and "Anyone can be a copywriter".
  • You do not value research.
  • You want me to write for robots, not for people.
  • You want to push me to do mediocre work that won't help you grow your business.
  • You want me to write copy that makes you say, "Hey, I like it Miguel", and not copy that works.
  • You're incapable of making decisions.
  • You're not looking for extraordinary.
  • You're not looking for a story. A story your brand can tell your clients.
  • You're still not sure if we're a good match.

So how much will it cost? I ain't cheap, but you'll get more than you paid for. Check my services.



"Creating a brand from scratch was incredibly overwhelming for us. We knew we needed help with copywriting, but we were afraid that someone from the outside might not 'get us'. However, Miguel was incredibly quick in understanding our tone of voice, our jokes and what we wanted to communicate. Resulting in a webpage that is simple but still funky!"

Leticia Horvath, Co-Founder of The Green Conspiracy
Who is this for:
Remote-friendly startups & small businesses who understand the power of good copywriting to solve business problems, but can't afford to hire a full-time Chief Copywriter Officer.

What the freck is a Chief Copywriter Officer?
I'll be the guy in charge of influencing consumers by delivering a clear message. So think of me as your new Chief conversion officer. Or the new leading figure of your creative team.

And why do I need a Chief Copywriter Officer?
Because there are many ways to build and extend your brand, but copywriting should be at the heart of everything. Because copywriting is everywhere, even in little places where consumers least expect it. From jokes on the back of your beer bottle, to your home page title, to small bits of text on your app's interface that makes people smile and actually "do stuff".

What's in it for you?
- I know...I know what you're thinking. "But Miguel, my business is not big enough to afford a full-time Chief Copywriter Officer." Well. ..that's exactly why renting a CCO is a crazy simple and effective way to hire a Pro copywriter.

- Because when you hire me, I'll write copy that 2X, 3X, or 10Xs your conversions and profits.

- I won't just report on what's broken. I'll fix your copywriting strategy. And I'll make sure your brand messaging is consistent across all online and offline channels.

- Renting a Chief Copywriter Officer allows you to keep your copy fresh and interesting. Because you need copy that charms readers and makes them think "Shut up and take my money".

Your investment:
$4499/month

Limited spots. Get in touch if you're interested.
"Miguel was the key for us to level-up our marketing. Previously we had only been iterating on our same tired messaging. I was impressed with how little work it took on our part to get a comprehensive review from Miguel. Then, making the changes was as simple as copy-and-pasting, and we saw a categorical improvement we would have never got to with our A/B testing. I've since then recommended Miguel to many of my similarly-minded friends who tend to focus on the mechanics of a feature rather than the emotionally resonant messaging that actually sells it!"

Maia Bittner, Co-Founder of Pinch
Ready to make your website work harder for your business?
Business wise you're doing well. But you realized that most of your clients come through referrals, not via your website. So you decided it's about time to change this. It's time to improve your website's conversion rate.
If this sounds like you, then...The Top Cat copywriting package is for you!
You know it's time to rewrite your entire damn site but have no idea where to start. I'll help you make your message memorable and clear. In Plain English, no mambo jambo jargon.

Includes: Conversion-focused copywriting for up to 5 pages (Home, About, Product, Contact and a Sales or Landing Page).
Turnaround time: 4 weeks
Your investment: $2199

Fully booked this month, but I'm taking new Top Cat copywriting projects for December 2019. Get in touch if you're interested.
Let's book it!
Plain English Copy
Because as Albert Einstein once said, "You do not really understand something unless you can explain it to your grandmother." We'll simplify your language for a better reader experience.
Brief (but Bold) Opt-In Copy
Let's add a bit of salt and pepper with this Opt-In copy teaser to get you more QUALITY email subscribers.
Product Page Copy That Sells
We'll add product descriptions that focus on benefits, not features. Because it's all about selling a good night's sleep – not the mattress.
Engaging About Page Copy
Because your About Page should remind readers that they're in the right website. That's why I'll write sentences with an emphasis on "you" rather than "I" or "we".
3 BOLD headlines
I'll send you my top 3 picks for headlines so powerful they make your reader smile. Or laugh. Or say 'Now that's interesting, tell me more!
Copy, and paste suggestions
I'll also send you copy for sub-headlines, benefits, and calls to action. Always in plain english, no jargon.
Page title tags and meta descriptions
To help your SEO, but written for humans, not bots. Because you want to entice your dream prospects to click on your site.
140-Characters Pitch-Worthy Bio
Your new elevator pitch that works just as well offline as it does online. Perfect for social media bios, too.
2 rounds of revisions
And a post-analysis feedback round over email or skype.
Contact Us Page that generates leads
After all, you want your website visitors to contact you so you can help them and start building a relationship, right?
(Bonus) Creative 404 Page Copy
    Don't let broken links be the end of your website visitors journey. Let's infuse some personality in the places most of your competitors neglect!
    Sales or Landing Page Copy
    That speaks directly to the people who need what you've got, and makes you stand out from your competition.
    "Teardwn provided copywriting for our marketing landing page. This was instrumental in setting the tone and path forward for all marketing materials, communication, and branding. Prior to this, we had struggled and never came up with something consistent. Miguel provided clarity within a couple of weeks. He was easy to work with, fast, and collaborative. I am looking forward to working with Teardwn again and again!"

    Mimi Chan, Founder & CEO of Littlefund
    "I can't afford you yet Miguel, but NEED homepage copy that sounds like me + stands out + flows better + sells better!"

    The good news? My 'Attract + convert' web copy package is perfect for you. It's the first step in working with me, as it helps us determine if we're a good fit. But the best part? You'll finally have a homepage that doesn't drive away customers. In fact, your sales will grow like never before. Because your message and value proposition are finally crystal clear. Like the waters of the Bahamas.*

    (*I can't promise swimming pigs but I can promise clear copy that makes your readers smile. Or laugh. Or say 'Now that's interesting, tell me more!'*).
    Choose my Attract + Convert package if...
    You're not making enough sales through your website. And you need words that bring the cha-ching. Or you're a maker and you're about to launch your MVP, but you're still having second thoughts. Because you're afraid that your home page won't communicate clearly why your solution IS the obvious choice for your target audience.

    Includes: Conversion-focused copywriting for 1 Page (Home or Landing Page)
    Turnaround time: 1 week
    Your investment: $599

    Fully booked this month, but I'm taking new Attract + Convert copywriting projects for November 2019! Get in touch if you're interested.
    Let's book it!
    Plain English Copy
    Because as Albert Einstein once said, "You do not really understand something unless you can explain it to your grandmother." We'll simplify your language for a better reader experience.
    3 BOLD Headlines
    I'll send you my top 3 picks for headlines so powerful they make your reader smile. Or laugh. Or say "Now that's interesting, tell me more!"
    Copy, and paste suggestions
    I'll also send you copy for sub-headlines, benefits, and calls to action. Always in plain english, no jargon.
    Page title tags and meta descriptions
    To help your SEO, but written for humans, not bots. Because you want to entice your dream prospects to click on your site.
    140-Word Pitch-Worthy Bio
    Your new elevator pitch that works just as well offline as it does online. Perfect for social media bios, too.
    1 round of revisions
    And a post-analysis feedback round over email or skype.
    Who is this guy anyway?
    Teardwn was founded by Miguel Ferreira, who has been hanging around the European startup scene like a classic parmigiano reggiano cheese matured for over 7 years, so he knows a thing or two about building websites that convert.

    He started That Special Record (RIP) and co-founded Foodzai (RIP). You may also remember him as the guy who created the hashtag #ihaveathingforvinyl on Instagram, or the guy behind Nishi - a curated showcase of websites that nail copywriting.
    Still not sure?
    I'm only interested in helping you fix your low-converting website, so if you don't get enough value out of your copywriting package, you get a 30-day money-back guarantee, no questions asked.
    If you're interested in learning more about how our service works, get in touch: miguel[at]teardwn[dot]com.
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