Your website is your best salesperson. Don't let it sound boring.
Teardwn transforms meh, so-so web copy into compelling copy that attracts your ideal clients and grows your business like wildfire.
Your website is your best salesperson. Don't let it sound boring.
Teardwn transforms meh, so-so web copy into compelling copy that attracts your ideal clients and grows your business like wildfire.
Humans (not bots) are visiting your website. Want them to stay?
You've got 5 seconds to convince 'em.
Here's the cold truth. Five seconds. That's the average time a visitor spends on your website before deciding if they should bail or not. Most websites lose 80% (or more!) of their visitors in that time. Moral: It's pretty stupid to do what everyone else does. But with persuasive copy, with copy that speaks to humans, you can keep them around WAY longer. That's why YOU need Teardwn.
If you're a rebel indie startup founder with a cause or a bootstrapper trying to build a real (profitable) business, not a hype machine...you're in the right place.
If we know one thing about you, it's this: You've got vision.

But communicating that vision into words that bring the cha-ching….is easier said than done.

The good news? I can help.

Teardwn is a copywriting agency that works with brands like yourself on writing words that matter, words that make your soon-to-be-clients feel like they're in the right place, words built to grow your business while you sleep (that would be nice wouldn't it?).

Teardwn is a small solo copywriting agency owned and operated by myself, Miguel Ferreira. I've slung ink for brands like Pinch, Lumin, Littlefund, Kindigo, HolaBrief, The Green Conspiracy, NZ Wine Navigator and a number of other bold and audacious indie startups and small businesses.
Want to work with me? Let's get things straight.
When you hire me, my goal isn't to get paid. My goal is to get you results, and do work that makes me and you uncomfortable until it's clear it's magical.

Magical in the way that you finally have a website that delivers clarity, a story, something that provokes a meaningful conversation with your soon-to-be-clients and compels them to purchase from you instead of anyone else.

So let's be real, because I don't want to waste your time. There are some clients I simply don't click with.

You should't work with me if...

  • You're looking for a cheap copywriter.
  • You don't see the value in copywriting and don't understand it's a legal unfair competitive advantage you can take to run over your competition.
  • You think there's no difference between a content writer and a copywriter.
  • You think copywriting is just writing words and "Anyone can be a copywriter".
  • You do not value research.
  • You want me to write for robots, not for people.
  • You want to push me to do mediocre work that won't help you grow your business.
  • You're incapable of making decisions.
  • You're not looking for amazing.
  • You're not looking for extraordinary.
  • You're not looking for a story. A story your brand can tell your clients.
  • You're still undecided about working with me.

So how much will it cost? I ain't cheap, but you'll get more than you paid for. Check my services.



Your business is interested in finding a voice that makes your audience love you more than Kanye loves Kanye and BEGGING you to give you money for whatever you're selling.

Includes:
  • 1h Marketing Strategy session with me (via Skype). We'll get into the numbers, look over your marketing and brand story and sketch out some ideas. Then I'll take it back to my desk, and work up a Plan of Attack.
  • Strategic, brand-building copywriting for up to 6 pages (Home, About, Product, Team, Contact, Sales page).
  • 3 other MUST-HAVE micro copy elements (error messages, placeholders or any other copywriting elements you really really really need).
  • Email drip campaign that not only strengthens your relationship with your community, but also turn leads into cash.
Turnaround time: 5 weeks
Your investment: $2999

What makes the WOWWEE Experience different:
You're getting more than just copywriting. You're getting incredible clarity on your brand and messaging that positions you as the obvious choice to your soon-to-be clients.

Now booking for Summer 2018
"Miguel was the key for us to level-up our marketing. Previously we had only been iterating on our same tired messaging. I was impressed with how little work it took on our part to get a comprehensive review from Miguel. Then, making the changes was as simple as copy-and-pasting, and we saw a categorical improvement we would have never got to with our A/B testing. I've since then recommended Miguel to many of my similarly-minded friends who tend to focus on the mechanics of a feature rather than the emotionally resonant messaging that actually sells it!"

Maia Bittner, Co-Founder of Pinch
Ready to make your website work harder for your business?
If you're looking for someone to sprinkle some personality into your website with copy that paints the picture of what you do and why it matters, then...
You're ready to end website-shame for good. You know it's time to rewrite your entire damn site but have no idea where to start. I'll help you map it out and make your message unforgettable.

Includes: Conversion-focused copywriting for up to 5 pages (Home, About, Product, Contact and a Sales or Landing Page or an Anti-Boring 404 Page).
Turnaround time: 4 weeks
Your investment: $1399

Now booking for Summer 2018.
*Limited spots*
Let's book it!
Show-Stopping Homepage Copy
Let's add some new blood to your attention-grabbing arsenal, so your Homepage doesn't just look good, it also pulls in your dream prospects.
Brief (but Bold) Opt-In Copy
Prepare for your email list to grow like "WHOA" with this copy teaser to get you more QUALITY subscribers.
Product Page Copy That Sells
Let's add product descriptions that focus on benefits, not features. It's all about selling a good night's sleep – not the mattress.
Connection-Driven About Page Copy
For an About page that tells your story in a way that strikes a chord with your soon-to-be clients.
Wow headline picks
My top 3 picks for a Big Outrageous Shocking Positive Wow headline that is clear, concise, and oh-so on-brand.
Copy paste ready suggestions
Also for sub-headlines, benefits, and calls to action where they're most relevant.
Page title tags and meta descriptions
To entice your dream prospects to click on your site and help your SEO.
140-Word Pitch-Worthy Bio
Your new elevator pitch that works just as well offline as it does online. Perfect for social media bios, too.
1 round of revisions
And a post-analysis feedback round over email or skype.
Contact Us Page that generates leads
After all, you want your website visitors to contact you so you can help them and start building a relationship, right?
(Bonus) Anti-Boring 404 Page Copy
    Don't let broken links be the end of your website visitors journey. Let's infuse some personality in the places most of your competitors neglect!
    Sales or Landing Page Copy
    That speaks directly to the people who need what you've got, and makes you the obvious choice.
    "Teardwn provided copywriting for our marketing landing page. This was instrumental in setting the tone and path forward for all marketing materials, communication, and branding. Prior to this, we had struggled and never came up with something consistent. Miguel provided clarity within a couple of weeks. He was easy to work with, fast, and collaborative. I am looking forward to working with Teardwn again and again!"

    Mimi Chan, Founder & CEO of Littlefund
    "I can't afford you yet Miguel, but NEED copy that sounds like me + stands out + flows better + sells better!"

    The good news? My 'Attract + convert' web copy package is perfect for you. It's the first step in working with me, as it helps us determine if we're a good fit while ALSO creating something awesome for you in the process.
    Choose my Attract + Convert package if...
    You're not making enough sales through your website and you need words that bring the cha-ching.

    Includes: Conversion-focused copywriting for 1 Page (Home or Landing Page)
    Turnaround time: 1 week
    Your investment: $499

    *Limited spots*
    Let's book it!
    Show-Stopping Homepage Copy
    Let's add some new blood to your attention-grabbing arsenal, so your Homepage doesn't just look good, it also pulls in your dream prospects.
    Wow headline picks
    My top 3 picks for a Big Outrageous Shocking Positive Wow headline that is clear, concise, and oh-so on-brand.
    Copy paste ready suggestions
    Also for sub-headlines, benefits, and calls to action where they're most relevant.
    Page title tags and meta descriptions
    To entice your dream prospects to click on your site and help your SEO.
    140-Word Pitch-Worthy Bio
    Your new elevator pitch that works just as well offline as it does online. Perfect for social media bios, too.
    1 round of revisions
    And a post-analysis feedback round over email or skype.
    "Miguel did the landing page copy for us. Miguel asked us a bunch of questions and delivered a copy in 1 week which I just loved. It sounded so much better that what we have come up with, was very customer centric and updating our site was as easy as copy and paste of what was shared with us. I would strongly recommend Teardwn to anyone looking to improve conversions on their website."

    Shashank Singla, Founder of Kindigo
    Need some help to figure out why your website isn't generating more sales? Not sure if you should hire a copywriter, a designer or a marketing agency?

    Then...The Teardown package is for you!

    What you get:

    • A blow-by-blow website teardown report.

    • A step-by-step guide with actionable advice for improvements in everything from your headlines, sub-headlines, body copy, images, user experience, branding, page layout and visual/aesthetic design, trust & credibility — you name it.

    • A post-analysis feedback round over email.

    Who it's perfect for:

    • You've got a website or a landing page... but you're not sure if it's any good. You're spending a ton of money on Facebook ads, your web traffic is pretty decent and your social media presence is growing steadily - but no significant sales.

    • You don't know if it's the copy that sounds off... If the design fits your product. You just know that something's quite not right, but you don't know how to fix it. You have no idea whether you should hire a copywriter, a designer or a marketing agency.

    Time to completion:
    • 1 week

    Price:
    • Only $99
    Get website teardown
    Who is this guy anyway?
    Teardwn was founded by Miguel Ferreira, who has been hanging around the European startup scene like a bad smell for over 7 years, so he knows a thing or two about building websites that convert.

    He started That Special Record (RIP) and co-founded Foodzai (RIP). You may also remember him as the guy who created the hashtag #ihaveathingforvinyl on Instagram, or the guy behind Nishi - a curated showcase of websites that nail copywriting.
    "After working with Miguel, our website copy included our energy, colorfulness, and also an uncomplicated look at what we do. Miguel is more than a copywriter … He's a marketing wiz who takes the time to understand your brand & services so he can create the perfect message that turns visitors into paying customers."

    Tânia Valle, Co-Founder of Drink & Draw
    Still not sure?
    I'm only interested in helping you fix your low-converting website, so if you don't get enough value out of your copywriting package, you get a 30-day money-back guarantee, no questions asked.
    If you're interested in learning more about how our service works, write us: miguel@teardwn.com.
    © 2018 Teardwn
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